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Listening and observing through hidden and non-invasive cameras

Online forums are now a reality, in qualitative research… but specific skills are requested!

The web is the biggest forum at our disposal. But searching is an art!

Once upon a time, there was the PowerPoint report: video-report strengths

Have you ever heard anything so ridiculous? Here come the most unbelievable quotes!

From the year 2000 till today, I have managed hundreds of qualitative researches, but only some have been especially engaging